Quite simply, we anonymise or pseudonymise all critical data so that Google or other third-party services can no longer draw any conclusions about individual persons. For example, we do not use cookies or similar (ePrivacy), we anonymise the IP ("Schrems II") and we have taken numerous other technical and organisational measures to act in a data-saving manner and ensure data security (GDPR).

Yes, they are. Since the switch from Universal Analytics to GA4, the focus of the reports has been on events and no longer on the user per se. In the absence of consent and the use of consent mode, Google now uses a machine learning model to "simulate" results. The question is, which is better? A model that becomes increasingly unreliable as the refusal rate rises, or to dispense with the consent query and record 100% instead?

That's ultimately up to you. Nowadays there are numerous good alternatives to Google Analytics: Plausible, Fanthom, Trackboxx, etracker, Matomo - just to name a few. However, in our experience, Google Analytics still offers the most comprehensive range of functions and reporting options. In addition, Google Analytics is free and there are hundreds of tools with interfaces out-of-the-box.

Yes, it works. You can install any number of Tag Managers in parallel on one page. Each container has its own "namespace", which is why the stored events are only triggered within the corresponding container. Only the DataLayer is shared - although this can also be separated.

Events are calls that we forward to a third-party endpoint (e.g. Google Analytics). These include, for example, PageView, eCommerce or custom events. A rough guide to the number required is the event report in GA4, but without session_start and first_visit events. By the way: Pure calls to the Google Tag Manager container do not count as an event.

First of all, we will inform you by email as soon as 75% of your booked events have been used. This leaves you enough time to upgrade. If an upgrade does not occur, our system will deactivate tracking after 24 hours at the latest so that no further events are forwarded. Only when the upgrade takes place or the next billing cycle begins will tracking be activated again.

At the end of the trial period, your plan will automatically be switched to the free "FREE plan". However, the FREE plan only includes 1,000 events per month. You can upgrade to the plan you need at any time.

Yes, you can cancel at any time. The remaining term then depends on the term you have booked (monthly or annually). You can cancel either in your Anogate account or directly with Paddle.com (our payment service provider).